A revenue consultant, a brand consultant and a founder from digital marketing. All three on the same hotel.
The team
Who works on your hotel.
Fernando Salas
Revenue consultant
In charge of
Twenty years in revenue management, almost two of them inside one of the largest online travel agencies. As a consultant, Fernando sets your hotel’s pricing strategy and leads the monthly review.
Gabriela Casasola
Marketing and brand consultant
In charge of
Twelve years in brand and marketing across Latin America, with regional campaigns for global brands and more than twenty banks. As a consultant, Gabriela defines how your hotel is positioned and where direct bookings come from.
Carlos Barrionuevo
Founder, daily operations and web
In charge of
Carlos founded Roomflow in 2020 after thirteen years in performance marketing, SEO and web development, and runs the day-to-day: each morning’s pricing within Fernando’s strategy, data and the website.
LinkedIn · Carlos Barrionuevo (opens in new tab)
Bringing that level in-house would take at least two hires, with payroll taxes, vacation time and the time it takes to find them. With Roomflow you get all three for less, and they work on your hotel every day.
We’re a small team that works on your hotel’s numbers every week and changes course when something isn’t working.
Where we come from
Between the three of us, we have more than forty years in chain hotels, regional brands and digital marketing, working with hotels in Costa Rica, Guatemala, Mexico and Panama. Everywhere we saw the same thing: guests who come back and numbers that don’t show it.
We saw hotels with nobody in charge of pricing, campaigns measured in likes, technology installed that nobody uses and data nobody reads. Nobody was running the whole, and that disconnection ended up defining our work.
Values and culture
Who we are shows in how we decide.
Profitability over occupancy
A full hotel that doesn’t make money is an unsolved problem. That’s why we measure the margin on every night as well as occupancy.
Clarity over complexity
Your hotel doesn’t need forty metrics. It needs to know which three things to do this week.
Real partnership
After setup we’re still here: we work with you every week and grow as your hotel grows.
Trust earned with data
We show you the real numbers, including when they’re not good, and adjust when something isn’t working.
Latin America first
We know the region’s seasonality, its online travel agencies and how a family-run boutique hotel operates.