Roomflow
Free assessment

Data, technology, marketing, and revenue for hospitality

Your hotel already has data, a website, marketing and rates. The problem is that those four pieces don’t talk to each other.

Our pillars

Why four pillars

That’s why the four pillars below work as a single loop: what the first one measures feeds the second, and so on until the margin stays where it belongs, in your hotel.

01Data

Know where every booking comes from.

  • Booking events on your websiteYou see what each visitor views and books on your site, step by step.
  • Server-side tracking (Google and Meta)Campaigns keep measuring even when the browser blocks cookies: every booking counts.
  • Attribution through the booking engineA booking that finishes on the booking engine is credited to the campaign that brought it.
  • Daily Looker Studio dashboardOne dashboard with occupancy, channels and campaigns on the same screen, every morning.
See pillar

02Technology

Every visit ends in a booking, and AI finds you.

  • Mobile speedA fast mobile site loses fewer guests before they see the rate.
  • Technical SEO and structured dataGoogle and AI assistants understand who you are, where you are and what you offer.
  • A frictionless booking pathFewer steps between the room photo and the book button.
  • Ready for AI assistantsYour hotel is ready for AI assistants to query it and recommend it.
See pillar

03Hotel marketing

Direct bookings, and your brand protected on Google.

  • Brand defense on GooglePeople searching for your hotel by name land on your site, not on the OTA that bid for it.
  • Google and Meta ads measured in bookingsAd spend is measured in direct bookings, not clicks.
  • Winning back people who looked at dates and leftWhoever checked dates and left sees your hotel again, with those same dates.
  • SEO and content about your destinationContent that puts you in front of travelers while they are still choosing a destination.
See pillar

04Revenue Management

Dynamic pricing that protects your margin as well as occupancy.

  • Daily price reviewYour rate is checked every day against the competition, not once a season.
  • Dynamic pricing and rate parityEvery night sells at what it is worth, and never cheaper on Booking than on your site.
  • Seasonal minimum stays and closuresMinimum stays and closures that fill gaps instead of creating them.
  • Total revenue per room and forecastEverything the guest spends counts, not just the room, with an eye on the next 90 days.
See pillar

How to hire us

Each pillar is hired separately, and sometimes it makes sense to start with one. What we recommend is adding all four, because the disconnection this page describes only gets fixed when they work from the same numbers with the same team.

Think about the alternative. Doing this in-house would take at least two hires: one person for pricing and channels, and another for marketing. With payroll taxes, vacation time and the time it takes to find them, they cost more than Roomflow’s four pillars together, and neither one brings the technology.

With Roomflow, three specialists work on your hotel: Fernando Salas on pricing strategy, Gabriela Casasola on marketing and brand, and Carlos Barrionuevo on day-to-day execution, data and the website.

And before you compare costs, look at the other number: how much you pay Booking and Expedia in commissions every year. The advanced version of the free assessment calculates it with your figures.

Meet the team